Design, User Experience and Usability

Best Paper Award for the 2nd International Conference on Design, User Experience and Usability, in the context of HCI International 2013, 21-26 July 2013, Las Vegas, Nevada, USA

Certificate for Best Paper Award of the 2nd International Conference on Design, User Experience and Usability
conferred to

Qian Fei
(Taobao Software Co., Ltd. China)

for the paper entitled

"Designing for a Thumb: An Ideal Mobile Touchscreen Interface for Chinese Users"

Presented in the context of HCI International 2013
Las Vegas, Nevada, USA
21-26 July 2013

Paper Abstract
"This paper focuses on designing for cross-cultural users; specifically, it describes a study conducted to determine the "Comfort Zone" and optimal touch target size for one-handed thumb use. Similar studies have provided general measurements for touch targets, but they are not applicable to all the slots on a touchscreen, nor are they consistent with the actual physiological measurements (i.e., the size of hands and fingers) of Chinese users. The study used repeated measures in a within-subject design of 16 (slots) × 5 (target sizes) × 10 (repetitions). The results indicated the Comfort Zone for the right thumb of Chinese users is significantly different at 0.01 level, and falls on a fan-shaped area located on the inclined left side of the screen. Different locations were required for different optimal touch target sizes."

The full paper is available through SpringerLink, provided that you have proper access rights.